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After a diverse career in aviation and agency ownership, Vanessa Edwards founded Creative Performance Inc. to empower executives and managers in the marketing services industry.
Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since sixteen, she began her first career as a pilot for LifeFlight. It was here that she was first exposed to, and learned the value of, systems-based training, integrated systems and the necessity of maintaining composure under life and death situations. She ended her piloting career in corporate aviation as one of the youngest pilots ever type-rated in a triple engine jet.
Upon completing her MBA, with an emphasis in Finance, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. She was tasked with finding a “middle way” that balanced the needs of finance/accounting with those of creative, culture and the client. It was during this period that she first deployed a PMO discipline and ERP, with an emphasis on best practices, workflows and obtaining actionable data; tripling agency profit. The agency was acquired in 2010.
Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, tackling complex organizational change. She is also the driving force behind the development of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.