Sarah Armstrong

McKinsey & Company
Partner
See Bio >

Sarah Armstrong

McKinsey & Company
Partner
See Bio >

Biography

Sarah is a McKinsey Master Expert, based in our Atlanta office, who leverages over twenty years of experience as a thought leader and practitioner in Agency Management. Sarah guides marketers in building global and local capabilities to implement a disciplined approach to Agency Management across functions (Media, Creative, Digital, Design, Promotions & Experiential, and Brand PR). Sarah leads McKinsey’s Agency & Partner Management Service Line. As an advisor to Marketing & Marketing Procurement leaders, Sarah helps clients navigate the ever-changing, complex marketing agency ecosystem, creating models that maximize impact while developing win-win partnerships.

Sarah has deep experience in various areas of Agency Management across functions (Media, Creative, Digital, Design, Promotions, Experiential, & Brand PR). She has developed and implemented a range of Agency Models around the world. In the area of Agency Compensation, Sarah is the architect for an approach to Value Based Compensation which is recognized globally as industry-leading. Sarah is a frequent speaker at industry events around the world on various Agency Management topics. Sarah also has experience in providing leadership in various areas within Marketing Operations such as Marketing capability building.

Before joining McKinsey, Sarah worked at The Coca-Cola Company in Global Marketing for twenty years, where she led Worldwide Agency Operations across 200 countries. Prior to 2006, Sarah was involved in leading The Coca-Cola Company’s approach to Global Media Management (including Media Agency Management) and Global Integrated Marketing Communications. Sarah started her career at Leo Burnett (Chicago) in Media.

Sarah has a B.S in Marketing from Georgetown University.

Sessions by Sarah Armstrong