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David Beals is President/CEO of JLB + Partners, a consultancy focused on helping their clients establish and maintain high-performing relationships with their marketing communications agencies. Core services include agency sourcing, search and selection; agency contracting and compensation; and client-agency performance evaluation and management.
David joined Jones Lundin Associates in 1999, and bought the company in 2001, renaming it Jones Lundin Beals (JLB). In 2015, the company was renamed JLB + Partners (JLB+P) to reflect long-standing alliances with like-minded consultancies to manage global assignments.
David has provided counsel to a diverse group of clients including General Motors, S.C. Johnson, U.S. Army, Wal-Mart, Whirlpool, Merck, Kellogg’s, Cisco Systems, Johnson & Johnson, Michelin, Microsoft, Allstate, Nissan and Visa.
David and his firm are considered leading experts in the agency industry. David has personally overseen the sourcing and contracting of marketing communications agencies of all types and sizes, and across all industries, representing billions of dollars in industry billings. He is a regular speaker at industry events, and is the author of the Association of National Advertisers’ triennial Trends in Agency Compensation surveys, and the ANA’s Evaluating Agency Performance, and Agency Compensation: A Guidebook.
Prior to JLB+P, David was a Senior VP, Group Account Director at DDB. In his 19-year career at DDB, he worked with a variety of the country’s biggest and best-known advertisers, including Anheuser-Busch, McDonald’s, General Mills, and Campbell Soup Company.
David received a B.A. in International Affairs from the University of Colorado and a Masters Degree in International Management from the American Graduate School of International Management (Thunderbird).