The Trends Defining Agency New Business: The Annual Mirren Report
Agencies Predict Growth in the Year Ahead – But Indicate Significant Challenges in Capturing It
In our upcoming Mirren CEO Summit on November 7 – 8 in Chicago, we’ll be addressing issues specific to the role of agency chief.
We’ll also take a look at key business trends impacting the industry. In fact, in our most recent study, we revealed The Trends Defining New Business. From a range of agencies in digital, social media, advertising, and PR, almost 600 agency leaders participated. The answers reveal the current trends, future predictions and most significant opportunities for agencies – and there were a number of surprises along the way.
The findings in this report suggest that the major opportunity for agencies is to make long overdue changes they’ve been aware of for several years now.
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